Today’s podcast is going to be a bit different. I’m not having a guest this week but rather just doing it all myself. So you’ll get to hear from me on the topic of flexibility. Allow me to explain.
Big brands want to be us.
“Yeah, right!” you say. But it’s true.
The bigger brands are, the longer it takes them to turn the ship. The longer it takes them to respond to the changing market and some of that is because they are usually the last to feel those changes.
Social media has done something that the world has never seen. It’s put the power of change and innovation in the consumers hands instead of big money and business. This is why the model of the industrial age is failing and having an insanely difficult time figuring out what to do.
But before I go into too much detail, let me give you the highlights, then we’ll get onto the show! In this episode I’ll discuss:
- 3 reasons why big business want to be small
- The example of Starbucks and how they “get it”
- Why we need to remain flexible
- What the future holds for those of us who have personal brands
- How consultants are the future of business
I hope that gives you a pretty good idea what we’ll be discussing. My plan to start doing this about once a month, depending on the response of it. If you have any feedback, feel free to email me or leave a comment. I’d be honored to address it at the end of the next show if it needs to be. Thanks!
Resources I mention:
Onward: How Starbucks Fought for it’s LIfe Without Losing it’s Soul (affiliate link)
Seth Godin – Linchpin
37 Signals – Rework