What does it matter?

Posted on Leave a commentPosted in Misc, Work

All the great minds in marketing today speak of mattering. Build something that matters to the right people. Create something to where you will be missed when you’re gone. Serve in the places where you’ll matter the most. All true if you’re looking at it from a worldly perspective. This, which I am very guilty […]

The no additional fees economy

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[Hint. It doesn’t exist yet.] Technology makes things cheaper. Cheaper to operate. Cheaper to build, maintain and streamline. So why then do we have a wide variety of businesses from government agencies to movie theaters that charge their customer more to use their online system? Charging your customers extra to use your online system is […]

Trial and Error

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In the past I’ve been scared of making mistakes that would cost me business (or various other things). I’m still concerned about it, don’t get me wrong, but I’m more willing to put myself out there and take a stab. I’ve recently decided to make some shifts in my business. It’s certainly not easy, but […]

Your expertise.

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You are an expert at something. My advice to you (and myself) is to stick with what you know and are really good at. Don’t get caught on the edge of it or it will cost you dearly. The interesting part of that is that sometimes you have to play on the edge to figure […]