Trial and Error

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In the past I’ve been scared of making mistakes that would cost me business (or various other things). I’m still concerned about it, don’t get me wrong, but I’m more willing to put myself out there and take a stab. I’ve recently decided to make some shifts in my business. It’s certainly not easy, but […]

Your expertise.

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You are an expert at something. My advice to you (and myself) is to stick with what you know and are really good at. Don’t get caught on the edge of it or it will cost you dearly. The interesting part of that is that sometimes you have to play on the edge to figure […]

The secret shortcut to…

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How-to books are all over the place. I wrote a little about this yesterday but I wanted to expand on my thoughts. The top read articles online are “how-to” or have a number such as “7 secrets to…” attached to them. This is what copywriters teach will get you the best opportunity to have your […]