Churches just flat out aren’t using the greatest communication platform ever known to man. We just simply aren’t. We’re ignoring the fact that we can potentially get the Gospel into the hand of any person with a connection to the internet. It’s just plain sad.
“Social media isn’t a fad, it’s a fundamental shift in the way we communicate.”
– Erik Qualman
People have called social media a fad. They also called the telephone useless, said the world would only need 5 computers and the internet itself a fad. Obviously those have been proven wrong. And we are clearly seeing that social media being a fad is a misconception as well.
You might be thinking, “But our church just really doesn’t have a clue or the resources to handle it. Where do we start!?” And you’d be correct on the first and most likely blatantly wrong on the second. Lucky for you, I can help.
But lets frame this out a bit.
The church has two things every brand in the world wishes they had starting out.
Those are the cornerstones for social media and a digital ministry. In order to build a proper social media account, you need content and you need people to interact with it. Since we have both, why in the world aren’t we using them!? I really am just baffled by this. I think the answer is resources and conviction.
We think we don’t have the resources. That is simply not true. In a congregation of even as few as 50 people, you have at least one willing to do the work to post on a regular basis and probably a few others willing to help with organizing content. A digital team can be built from your congregation without any outside cost. All you need is proper management and the knowledge of how to get it setup. I can help with that.
Now conviction is something you may or may not have. As a matter of fact, if you have conviction about something and aren’t acting on it, you’re probably just doing your best to ignore it. Yeah, I’m going to call you out here. We all need that in our lives. You aren’t doing social media or creating your digital ministry because you think you can defy the odds and continue on with spreading the Gospel the way it’s always been done. Unfortunately, here’s a little bit of information. It has not always been done the way you are doing it. The first century church did not operate the way you do. And of course there are countless other examples throughout history.
In any case, I’m not here to bash what hasn’t been done. I’m here to tell you there is a way to do it better and to utilize the tools we have in technology today to better spread the Gospel. So let’s do it by all possible means!
What You Do Need
So you have the two main things that are required to make your digital ministry but you are missing a key ingredient. That’s where I come in. You need direction, management, accountability and a plan. I’ve done this marketing game for over 20 years and I’m finally paying attention to my own conviction and using it to help spread the Gospel the way I’m called to do.
Contact me today and let’s get started!