What’s the one thing that everyone on this planet cares about more than anything?

Hint: Themselves. (okay that was the answer)

We look at ourselves first in a picture. We tweet about what we’re having for dinner. We look in every single mirror we pass.

Okay, not everyone does that…but you have to admit that MOST people do.

So I decided to write a post for Michael Nichols about this very phenomenon and how we can use it to our advantage in life and our business. It’s not manipulative by any means if done correctly. We are just giving people what they want, right?


So with that, you can read the full post over at Michael’s blog.

Btw, if you’re not signed up for free email updates or my pay-what-you-want email course…you really should. They’re awesome. All the cool people are doing it.

….maybe you don’t want to be cool though.