In some instances, you’re going to find that what you have to sell isn’t for the people you’re wanting to serve. If you have eggs, chickens won’t buy them. They can make their own and they don’t care how awesome or cheap yours are.
When you have something to sell, find the chickens that can’t make their own or the ones that don’t have the time or desire to do so. Those are the ones you can sell. Those are the ones you can add value to their life because you’ve filled a need they knew (or didn’t know) they had.
The twist is that sometimes, chickens just might not be quite ready to get your eggs. They won’t tell you, but you better figure out when enough is enough.