subscribe-download-connectionbrandToday is the day my awesome launch team has been helping me prepare for! They’ve been awesome at giving me feedback and I want to give a shout out to them all. You’ll find links to all their sites at the bottom of this post so be sure to check them and their blogs out, they rock so much!

So with that, I want to introduce to you the book, The Connection Brand.

The concept and inspiration came from Simon Sinek’s book, Start With Why. You’ve heard me talk about that quite a bit if you’ve followed me for very long. It’s been a big player for me, probably even more so than Platform (which was my blog catalyst).

The premise of my book is that we can all turn our clients into our most dedicated salespeople through the use of up to three Super Powers. They are:

  • Relationships
  • Stance
  • Psychology

And when we focus our marketing efforts and messaging on one of these, we’ll begin to create advocates out of our clients and all but eliminate the need for traditional marketing practices. It will take time, but it can be done.

In the book, I give examples of how brands like Apple, TOMS, Jeff Goins and 48Days have used this extremely effectively. I also give examples of brands that have failed to focus their efforts properly.

With that, I’m going to leave it up to you to act. I’ve setup a book page where you can grab it and share it with a few friends. I hope you will but I hope more than anything that you’ll put the information to great use. I look forward to seeing what comes from your business because of this. Please share with me any victories you have or any additional thoughts you’ve got.

Thanks and here’s the awesome launch team that’s been so incredible. You have all humbled me, thank you!