The decisions we make

Posted on Posted in Marketing

…are not necessarily our own. We think they are, but the majority of the time, they are influenced by outside sources. Those outside sources have an agenda, usually to sell something. It could be an idea or a product or service. It could be an entry into a way of life.

More and more I’m finding that skepticism is important in this day and age. Not to the extent that you can’t function without thinking people are out to get you of course. But at least to the point that we realize most marketers have an agenda. Sure, it could be to legitimately and effectively serve you, but it’s always about being chosen.